Textual analysis- Vogue

After analysing secondary magazine front cover, to help us carry on our research further we had to evaluate another three different magazine covers.

Vogue is a fashion magazine; it is also a lifestyle magazine. The magazine was first founded in 1892 by Arthur Baldwin Turnure. When he died in 1909, Conde Nast, picked up the magazine and slowly began to help the magazine grow. From then on the magazine has carried on growing and is now huge. It is published in 18 countries, therefore recognised all over the world. Vogue is now published every month. The magazine is aimed at people who follow or are interested in fashion. It is aimed at middle and higher class females ageing between 18-35years.

Vogue is so well known that part of the mast head is covered up. The main picture of Drew Barrymore is covering up the G. This shows that the creators of vogue are sure that the public are familiar with the magazine so it doesn’t matter if the title is slightly covered up. The mast head is the biggest text on the front cover so it is easily seen when the audience is looking for it. It takes up approximately about a quarter of the page.

The main headline is the second biggest text on the cover, after the mast head. All of the text on the front cover is in either black or white except the main headline,which is written in red. This means the main headline stands out more as it is the only text in colour. The main headline tells the audience that the magazine is about the different shapes of women. The strapline underneath gives you more of an idea of what the article is about. “The 150+ best looks for every body” this shows that the magazine is aimed at women all shapes and sizes. It will entice audiences to buy it to see what the “150+ best looks” are.

On the left hand side of the magazine there is another headline that gives you a taster of what’s to come. The headline accompanies the picture. The picture is the main feature of the cover. It is a picture of Drew Barrymore with a lion, to represent beauty and the beast. The photo is in the style of an old fashioned portrait, the colours are very subtle. The photo gives the magazine a sense of high class, this will appeal to its target audience.

At the bottom right hand side of the magazine there are some sub headings of other articles that appear in the magazine. They are in bold to make them stand out. Also the sub headings are in black and white, this adds to the sense of high class that the magazine and institution are aiming for.